The Passion Patrol

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Giselle Achecar, Chief Brand Officer

Giselle’s career includes stints as a marketing executive and entrepreneur in technology, food, fashion, media and cybersecurity. The unifying thread across these experiences has been storytelling - visual, digital, editorial, gastronomical. She has led marketing teams for early- and mid-stage startups as well as enterprise companies. A television and film multi-hyphenate, Giselle launched EcoRicoTV in the early years of the “digital frontier”, building the media brand from the ground up. She advises companies on brand, content and social strategy.


Charles Hopkins, Photographer

From Arizona by way of Michigan. Moved to California to pursue photography, which he’s done for 30 years, shooting everything from cars to cakes across the world’s continents. Will make still and moving pictures with whatever camera he finds - an iPhone, a drone, a DSLR or other hi res digital capture system. Loves anything with two wheels and a motor and is ALWAYS in search of the perfect hummus. Check out his pics at

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Micki Seibel, Chief Operating Officer

A 20-year Silicon Valley company builder, Micki now bridges technology and the transformation of food systems. Micki's successes include being an early product manager of Netscape, first head of product at eBay and Chief Product Officer for 4 start-up companies with 2 exits. Micki started the Sustainable Food Systems program at Orange and led food and environmental investment for Social Capital. Micki serves on the advisory board of several food system startups, including Swarm Technologies, Wexus,, Ztractor, and Impact Vision.

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Giancarlo Lari, Designer

Giancarlo worked as an Illustrator in Rome before joining Digital Domain in 1996 as a Digital Artist on the film “Titanic”. His next creative successes included “X-Men”, “Lake Placid”, “The Grinch”, many commercials and videos, including Bjork’s “The Hunter”. He produced and directed the animated short “The Coin” before returning to VFX as a CG Supervisor on “The Day After Tomorrow” and Associate VFX Supervisor on “Fantastic Four”. After a stint at Microsoft Cognition, he’s now Artistic Technical Director at Mocean LA. See his work at

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Michele Crocker, Chief Customer Officer

A pioneer in the CX movement, Michele has led customer service experience for several Fortune 500 companies. Singularly focused on ensuring a seamless customer journey, she builds organizational systems and processes from the outside in. A call center operational expert, Michele drove improvements in call centers within large multi-national companies in direct selling, logistics, travel, and telecom. She honed her leadership skills at British Airways, Bell Cable Media, DHL, Herbalife and UPS.